Our role is to provide you with the services connected to your membership of the Everton Rewards programme.

The principal party with whom we may share your personal information is Everton Football Club itself. We do this to ensure you get the full benefit of the Everton Rewards programme and also to enable Everton Football Club to better understand your preferences in terms of engagement with Everton Rewards and Everton Football Club, including transactional activity and engagement with other Everton Football Club channels eg the newsletter, app, social and website. Where we share your personal information with Everton Football Club, it will process your personal information as a controller in accordance with the terms of its own privacy statement which can be found here.

More generally, we only share your personal information with others if:

• you ask us to or give us your permission to share it;
• it is necessary to track the transactions and collection of Everton Rewards points through Everton Football Club, our Retail Partners or our other Programme Partners;
• it is necessary to enable us (or trusted third parties, such as Google, Inc. ("Google") to analyse how our website is being used by members and to optimise and improve the Everton Rewards website and our services;
• this is necessary for trusted third parties (for example, a data management and profiling organisation such as Experian) to match your personal information against other information they hold about you - such as age, gender, demographic information, and known interests – and provide that information to us to help us provide the services and improve your experience with the Everton Rewards programme; or
• we engage in a corporate activity, such as a sale, transfer, merger or re-organisation of the Rewards4 business (including Everton Rewards).

In exceptional circumstances, we may share your information without your permission if we reasonably believe you might be breaking the law, for example on hate speech, and such disclosure is allowed under the relevant laws, including Data Protection law.

When we share your data outside of Everton Rewards we will:

• always share it in a secure way; and
• not permit it to be used for third party marketing

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate data on your usage of the Everton Rewards programme to calculate the percentage of members accessing a specific feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.